
Millennials have sparked a sober revolution, and alcohol brands are starting to notice
The Infinity Fizz, a nonalcoholic mocktail for sale at the Lamplight Lounge at the Pixar Pier in Anaheim, Calif., is made with Powerade Mountain Berry Blast, apple juice and cherry pearls. (Jeff Gritchen/Orange County Register/Getty Images) It’s everywhere you look these days: #SoberCurious, #SoberIsSexy, #SoberLife and #SoberSaturday. There are sober nightclubs, sober early-morning dance parties, […]